Success Story

BGH is an Argentine company dedicated to the home appliances manufacture and commercialization and communication technology. The company has reached a growth maintained throughout its history, which today allows to have branches in Brazil, Colombia, Chile and Uruguay.






Microsoft Dynamics CRM2011

Customer Challenge
BGH required a platform that allowed to take to follow up and effectively control the commercial cycle and customer care; more specifically, the sales processes of the areas of technology and Call Center.

Solution Offered by AXXON
BGH incorporated Microsoft Dynamics CRM 2011 in order to improve part of its internal work processes, optimize its resources and collect information on its critical areas. Integration with other Microsoft tools, the reports on data collected and the control on job streams were the main pillars of the project.

Benefits for BGH
The new platform allows to consolidate workflows destined to the administration of the call center, the technology sales division, the launching of new products and the requirements to the IT area and building maintenance.
BGH passed from working under a methodology of disintegrated work to a model of single work based on a dynamic, integrated and flexible tool as Microsoft Dynamics CRM.

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