Banco Galicia implements new commercial and customer service platform

Microsoft Dynamics 365
Banco Galicia implements new commercial and customer service platform

Banco galicia is one of the leading private banks in argentina. Through its traditional and alternative distribution channels, it markets a wide range of financial products and services for individuals and companies.


Implement a new commercial and customer service platform that enables Banco Galicia to provide a richer and more differentiated experience to both its end customers and its employees with 4 main focuses (V360, Strength and Architecture of Sales and Claims) for the Banco Galicia executive to strengthen the relationship with its customers and enhance competitiveness.


  • Implementation and Configuration of MS Dynamics 365.
  • More than 50 integrations with the Bank's Omnichannel platform for the 360 customer view and the Sales Force Dashboard.
  • Building a rules and intelligence engine that supports sales processes.
  • Integrated Loan Front process to simulate and deliver the best possible loan to the customer.
  • Process for post-sales and loyalty management.


  • Rapid response to Financial Services Users Protection regulations.
  • Effective case management.
  • Codification of complaints, claims and inquiries received through its contact points.
  • Improved level of service and customer satisfaction.

More success stories

First DYNAMICS AX Retail project in the region
Dynamics AX - ERP
Banco Ciudad boosts customer relationships with Microsoft Social Engagement
Microsoft Dynamics Marketing & Social Engagement